Wilde secures $40 million investment for chicken-based snacks
Cosmo Food EU EditorialFoodNavigator reports a $40 million investment from S2G Investments in Wilde Brands to support innovation, scale and brand visibility. The US snack business makes chips primarily from chicken breast rather than potatoes, with flavours including Buffalo and Nashville Hot Chicken.
The article also reports that Wilde recently opened a 130,000-square-foot production facility in Winchester, Kentucky. It places the funding alongside an earlier $20 million raise in 2024, which the company said would help build consumer awareness and retail distribution. These developments concern the company’s growth; the article does not set out export terms or availability for an individual buyer.
Cosmo’s buyer interpretation: purchasing teams assessing a protein-snack brief should begin with the exact formulation and intended sales channel. Request ingredient and allergen information, finished-product specifications, storage instructions and evidence supporting any proposed nutrition wording. A familiar chip format can still require a different technical and import review when its main ingredient is poultry.
Commercial qualification should cover production capacity available to the project, minimum orders, packaging options and delivery commitments. Ask how changes to recipes, production sites or specifications will be communicated. Before developing a cross-border range, confirm the destination’s requirements for the exact product and production site. Investment in the supplier can inform the conversation, while these product-level checks determine whether a sourcing brief is workable.
Source: FoodNavigator — Protein chips attract funding amid competitive protein-snackscape — 23 October 2026.